Ryssa Alarcon is the Marketing Manager at Axiom Equipment Group. With tremendous experience in the industrial sector, a track record of exceeding performance targets, proven success in managing multi-million & billion-dollar projects, and amplifying brands, she aims to accelerate the growth of the company. Ryssa also holds a Bachelor of Commerce Degree (High Hons. & Great Distinction) from the University of Saskatchewan and a Master of Business Administration from Georgia Southwestern State University.
As the Marketing Manager, Ryssa provides leadership in branding and positioning, amplifying industry engagement, and boosting overall digital & offline marketing efforts – building streams of partnership/sales opportunities and contributing to Axiom’s strategic growth plan in the short and long-term.
With Axiom’s vision of being the North American brand of choice for innovative and eco-friendly equipment solutions, Ryssa is pivotal to ensuring that we will be in our customer channels at the right time with the right offerings.